Pro Integration Future Europe Panel

 

The Future of Integration Summit

 

This is the must-attend event for those looking to challenge the status quo alongside industry experts. If you're passionate about playing devil's advocate and tackling the key challenges facing the industry, this summit is for you. Top thought leaders will share valuable insights, along with real-world case studies, offering actionable insights.

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13:00
  1. The Future of Integration Summit
    45 mins
    As video conferencing becomes the backbone of communication in high-stakes environments, the security of these digital interactions is no longer optional; it is mission-critical. This cross-sector panel brings together security leaders from healthcare, education, finance, and the legal/judiciary sectors to explore the evolving risks and real-world consequences of compromised video calls.
14:00
  1. The Future of Integration Summit
    45 mins
    As AV and IT continue to converge, the demand for seamless, secure, and intelligent communication systems is reshaping how we design and integrate connected environments. From meeting spaces and learning hubs to command centres and public venues, integration professionals are being challenged to deliver solutions that balance performance, flexibility and resilience. This session explores how the industry is evolving to meet these expectations, through secure collaboration design, advanced integration practices and technologies that enable trusted, future ready communication. 
15:00
  1. The Future of Integration Summit
    45 mins
    Session coming soon...
10:30
  1. The Future of Integration Summit
    30 mins
    Session coming soon...
11:15
  1. The Future of Integration Summit
    45 mins
    AI isn’t coming, it’s already here. Reshaping the professional AV market from product innovation to service delivery. In this fast-paced session, Jenny Hicks, a seasoned AV industry leader, will unpack how AI is driving a dramatic shift in how AV solutions are developed, refreshed, and supported.

    Learn:

    - Why AI is accelerating product refresh cycles and challenging traditional hardware value models.
    - How generative and narrow AI are surfacing in AV products faster than you think and what that means for differentiation in a crowded market.
    - The hidden risk of AI copycatting: when software features become instantly commoditised.
    - How AI-powered services are unlocking new recurring revenue opportunities, from proactive device management to next-gen tech support.
    - Real-world examples of AI innovation already changing AV deployments today.
    - Cut through the noise and leave with actionable insights to futureproof your business and capitalise on the AI wave reshaping AV integration.
12:15
  1. The Future of Integration Summit
    45 mins
    Explore how manufacturers, integrators, and end-users can collaborate to embed sustainability into the design and deployment of digital signage systems. This session will discuss low-power display technologies, recyclable materials, eco-friendly enclosures, and energy management systems.
13:15
  1. The Future of Integration Summit
    45 mins
    Session coming soon...
14:15
  1. The Future of Integration Summit
    45 mins
    Session coming soon...
15:15
  1. The Future of Integration Summit
    45 mins
    Session coming soon...
10:15
  1. The Future of Integration Summit
    45 mins
    The boundaries between AV and IT have all but disappeared, creating new expectations for system performance, network design, and cross-disciplinary workflows. This session explores how modern organisations are unifying AV and IT infrastructures to deliver secure, scalable and high-performing environments.
11:15
  1. The Future of Integration Summit
    45 mins

    As immersive technologies such as projection mapping, spatial computing, and mixed reality continue to evolve, the most impactful experience are increasingly driven by story rather than technology alone. This session explores how narrative led thinking can shape AV and immersive design, allowing technology to become invisible in service of emotion, meaning and audience connection.

    Drawing on world-class projects including the UK Pavilion at Osaka World Expo and early work with technologies such as Apple Vision Pro, the panel will discuss world-building, performance led design, and the creation of truly transformative experiences. Speakers will share how their backgrounds in theatre, dance, and live performance influence their creative process. How they navigate an ever-evolving technical landscape without losing narrative focus and what the next two years may hold for immersive experience design across culture, brand, and live environments.

12:15
  1. The Future of Integration Summit
    45 mins
    From global sporting events and concerts to multi-venue expos and city-wide festivals, large scale events demand AV and integration systems that can perform flawlessly under immense pressure. This session explores how integrators, consultants and venue operators design, deploy, and manage high-capacity, mission-critical AV infrastructure across complex environments. We'll dive into technical, logistical and operational challenges of delivering synchronised audio, video, control and communication systems at scale, from stadiums and arenas to temporary mega event setups.
13:15
  1. The Future of Integration Summit
    45 mins
    As retail evolves, the in-store experience is becoming more intelligent, seamless, and connected than ever before. From RFID enabled product recognition and real time inventory management to automated checkouts and smart fitting rooms, the integration of advanced technology is transforming how customers engage with brands. This session explores how emerging retail innovations, powered by data, automation, and connectivity are reshaping store design, operations, and customer journeys. Panellists will discuss the rise of sensor driven environments, the role of AI and IoT in enhancing convenience and efficiency, and the future of experiential shopping. 
14:15
  1. The Future of Integration Summit
    45 mins

    Exhibition and conference venues operate like small cities, supported by a permanent layer of technology that enables every event, tenancy and visitor experience. This session explores the year-round technology infrastructure that underpins a major venue, focusing on integrated systems such as wayfinding, connectivity, control, signal distribution, operational monitoring, room management and digital services.

    Rather than looking at one-off large-scale events, the discussion will examine how permanent venue environments are designed, managed and adapted to support a constant turnover of exhibitors, organisers and audiences. Panellists will explore long-term integration strategies, the realities of maintaining AV and building-tech ecosystems across multiple halls and public spaces, and the operational coordination required to keep the venue running day in and day out.