DIFFICULT BOSS?

LETTER TEMPLATE

We get it, securing approval isn’t always easy. But Pro Integration Future Europe is far more than just a day away from the office. It’s where the entire AV and systems integration community comes together to connect, share knowledge, and rethink how they work.

From breakthrough innovations to practical insights, leadership strategies, and conversations that matter, this event delivers unparalleled value you can take back and apply directly within your organisation.
 

YOUR STEP BY STEP GUIDE

Stuck? No problem we have a purpose build guide on what you should do to convince your boss to sign off your trip to Pro Integration Future Europe.

This is your one-stop shop to earn a full year’s worth of CPD points in just three days at the show. You’ll hear from CEOs, AV professionals, and system integrators—all without being bombarded by sales pitches.

Find out how to answer common objections from bosses, who you'll meet, reasons to attend and the official letter template.
 

COMMON OBJECTIONS

Be ready to answer common objections with confidence. Use these examples to help you make your own arguments to get the training you deserve:

RESPONSE: There are bigger costs for NOT attending. Imagine missing out on live, immersive technology showcases and key networking opportunities that can directly influence our project outcomes. PIFE is where integrators and AV professionals meet decision-makers. PIFE is FREE to attend and the small investment of travel costs pays for itself in future-proofed solutions and real world applications.

RESPONSE: PIFE is the UK’s only dedicated exhibition for systems integration, featuring hands on live demonstrations, networking opportunities and world class content agenda with sector-specific insights. As well as being CPD-ACCREDITED it’s built for actionable, practical value, not just theory.

RESPONSE: I’ll have a coverage plan in place to ensure continuity. By focusing fully on the event for a few days, I’ll return with actionable takeaway that can be implemented quickly. This will not only propel my learning and development but also PRODUCTIVITY for the business.

RESPONSE: Digital content can’t replicate multi-sensory demos or the chance to get hands on with the latest tech. PIFE offers real-world context, hands-on experiences and DIRECT ACCESS to technical experts, something online simply can’t match!

 

REASONS TO ATTEND

IMMERSIVE EVENT

PIFE is an event that truly comes alive, offering a visual spectacle. All products and solutions are showcased in a live, immersive experience.

SUPPORT FROM THE INDUSTRY

PIFE's extensive network of event partners highlights a collaborative approach to creating an inclusive platform for AV, lighting, immersive technologies, and systems integration.

BESPOKE EDUCATION PROGRAMME

This expertly curated program delves into the evolving challenges and opportunities. PIFE will harness the knowledge of top integration professionals and showcase the latest innovations from suppliers in two exclusive theatres.

CO-LOCATED EVENTS

Your FREE pass gives you access to the entire Safety & Security Series. Maximise your time onsite and take a visit to The Security Event, The Workplace Event, The Health & Safety Event, and the National Cyber Security Show. Covering the entire buying chain of the safety and security of people, property and assets.

ELEVATED NETWORKING

PIFE presents countless opportunities to connect with new and existing contacts, and industry peers. Hosting exclusive onsite and out-of-hours networking drinks and initiatives, be part of the UK's largest AV, lighting, immersive technologies and systems integration community.

CONNECTED

Taking place at the NEC Birmingham, this is one of the most accessible exhibition venues in the UK. With an international airport, mainline train station, easy access to the UK's motorway network and FREE PARKING to all!

WHO YOU'LL NETWORK WITH

READY TO LEAD THE CHANGE?

Pro Integration Future Europe is your platform to amplify your voice, expand your influence within the AV and systems integration community, and shape the future of your career in the industry.