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Creative Futures 11 - Do Immersive Experiences Have a Buoyant Future?
Immersive experiences have moved from novelty to necessity. From large-scale brand activations and XR-powered live events to interactive theatre, AI-driven storytelling and spatial computing, audiences increasingly expect to step inside the narrative rather than simply observe it. But as the hype cycle matures, important questions emerge. Are immersive experiences commercially sustainable? Is the technology finally catching up with creative ambition? And do audiences truly want deeper participation or are we overestimating demand?
This panel will explore whether immersive experiences are positioned for long-term growth or facing a reality check.
Chairperson
