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Designing Narrative First Immersive Experiences in AV Projects
As immersive technologies such as projection mapping, spatial computing, and mixed reality continue to evolve, the most impactful experience are increasingly driven by story rather than technology alone. This session explores how narrative led thinking can shape AV and immersive design, allowing technology to become invisible in service of emotion, meaning and audience connection.
Drawing on world-class projects including the UK Pavilion at Osaka World Expo and early work with technologies such as Apple Vision Pro, the panel will discuss world-building, performance led design, and the creation of truly transformative experiences. Speakers will share how their backgrounds in theatre, dance, and live performance influence their creative process. How they navigate an ever-evolving technical landscape without losing narrative focus and what the next two years may hold for immersive experience design across culture, brand, and live environments.
