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The Undesigned Future
The most valuable thing you'll build this decade isn't a product. We're designing the human layer - and that makes this industry more consequential than it realises. As AI automates the cognitive layer of the economy, the scarce resources aren't processing power or productivity - they're belonging, trust and shared physical experience. The environments where people gather, connect and feel something together are becoming load-bearing in ways no product specification has yet accounted for. The AV and immersive technology industry builds those environments. That makes it one of the most consequential sectors of the next decade - not because of what it sells, but because of what it does to the people inside it. This talk draws on 20 years of delivering large-scale cultural experiences across four continents - World Expo pavilions, giga-projects, destinations designed to make people feel something worth travelling for - and on ‘The Undesigned Future’, a book in development for release later in 2026. It makes a direct case that the people in this room are already designing the human layer of the society that comes after AI. The question it leaves them with isn't rhetorical. It's a brief: are you doing it on purpose?
