AI isn’t coming, it’s already here. Reshaping the professional AV market from product innovation to service delivery. In this fast-paced session, Jenny Hicks, a seasoned AV industry leader, will unpack how AI is driving a dramatic shift in how AV solutions are developed, refreshed, and supported.

Learn:

- Why AI is accelerating product refresh cycles and challenging traditional hardware value models.
- How generative and narrow AI are surfacing in AV products faster than you think and what that means for differentiation in a crowded market.
- The hidden risk of AI copycatting: when software features become instantly commoditised.
- How AI-powered services are unlocking new recurring revenue opportunities, from proactive device management to next-gen tech support.
- Real-world examples of AI innovation already changing AV deployments today.
- Cut through the noise and leave with actionable insights to futureproof your business and capitalise on the AI wave reshaping AV integration.