AI isn’t coming, it’s already here. Reshaping the professional AV market from product innovation to service delivery. In this fast-paced session, Jenny Hicks, a seasoned AV industry leader, will unpack how AI is driving a dramatic shift in how AV solutions are developed, refreshed, and supported.

Learn:

Why AI is accelerating product refresh cycles and challenging traditional hardware value models.
How generative and narrow AI are surfacing in AV products faster than you think and what that means for differentiation in a crowded market.
The hidden risk of AI copycatting: when software features become instantly commoditised.
How AI-powered services are unlocking new recurring revenue opportunities, from proactive device management to next-gen tech support.
Real-world examples of AI innovation already changing AV deployments today.
Cut through the noise and leave with actionable insights to futureproof your business and capitalise on the AI wave reshaping AV integration.