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    The Connected Store: How Smart Tech is Redefining Retail Experiences
    The Future of Integration Summit
    As retail evolves, the in-store experience is becoming more intelligent, seamless, and connected than ever before. From RFID enabled product recognition and real time inventory management to automated checkouts and smart fitting rooms, the integration of advanced technology is transforming how customers engage with brands. This session explores how emerging retail innovations, powered by data, automation, and connectivity are reshaping store design, operations, and customer journeys. Panellists will discuss the rise of sensor driven environments, the role of AI and IoT in enhancing convenience and efficiency, and the future of experiential shopping. 
    Our Cities Are Getting Smarter But Are They Truly Intelligent?
    The Future of Integration Summit
    Speakers
    David Philp
    David Philp, Chief Value Officer - Bentley Systems
    Vicki Reynolds
    Vicki Reynolds, Technical Director - ONE Creative Environments
    Is There a Role for AI in Building Safety Design?
    The Future of Integration Summit
    Speakers
    Claire Campbell
    Claire Campbell, Senior Associate Health and Safety Consultant - Ridge and Partners LLP
    Lilian Ho
    Lilian Ho, Associate Director - Digital & BIM - Aecom
    Melanie Robinson
    Melanie Robinson, Associate - Okana
    Willow Williams
    Willow Williams, CEO - ThreadPoint Studios
    Smart Design: A Future-Looking Hospital Campus
    The Future of Integration Summit
    Speakers
    Diane Ramage
    Diane Ramage, BIM Manager - Keppie Design
    Integrating AR, VR and Experiential Content into AV Projects
    The Future of Integration Summit
    As audiences demand more engaging and interactive experiences, immersive technologies like AR, VR and projection mapping are transforming AV projects across events, training and brand activations. This session explores how creative teams and AV integrators can blend cutting edge content with AV infrastructure to deliver storytelling that captivates audiences, enhances learning, and elevates brand experiences. Panellists will share insights on practical deployment, design considerations, and emerging trends shaping the future of immersive AV. 
    Mega Events, Mega Systems
    The Future of Integration Summit
    From global sporting events and concerts to multi-venue expos and city-wide festivals, large scale events demand AV and integration systems that can perform flawlessly under immense pressure. This session explores how integrators, consultants and venue operators design, deploy, and manage high-capacity, mission-critical AV infrastructure across complex environments. We'll dive into technical, logistical and operational challenges of delivering synchronised audio, video, control and communication systems at scale, from stadiums and arenas to temporary mega event setups.
    Sound with Purpose: High-Performance Audio in Complex Environments
    The Future of Integration Summit
    This session explores the design, integration, and operation of Public Address and Voice Alarm systems in large-scale, multi-zone environments. Topics include balancing compliance and intelligibility, managing complex acoustic challenges, and implementing systems that deliver liability, clarity, and safety across commercial, public and critical infrastructure spaces. Attendees will hear about approaches that span the full system lifecycle, from concept and design to installation, maintenance, and optimisation. Demonstrating how high performance audio can enhance safety, communication and operational efficiency.
    Beyond the Hype: What AI Really Means for AV Products, Services and Lifecycles
    The Future of Integration Summit
    AI isn’t coming, it’s already here. Reshaping the professional AV market from product innovation to service delivery. In this fast-paced session, Jenny Hicks, a seasoned AV industry leader, will unpack how AI is driving a dramatic shift in how AV solutions are developed, refreshed, and supported.

    Learn:

    - Why AI is accelerating product refresh cycles and challenging traditional hardware value models.
    - How generative and narrow AI are surfacing in AV products faster than you think and what that means for differentiation in a crowded market.
    - The hidden risk of AI copycatting: when software features become instantly commoditised.
    - How AI-powered services are unlocking new recurring revenue opportunities, from proactive device management to next-gen tech support.
    - Real-world examples of AI innovation already changing AV deployments today.
    - Cut through the noise and leave with actionable insights to futureproof your business and capitalise on the AI wave reshaping AV integration.
    Speakers
    Jenny Hicks
    Jenny Hicks, Head of Market Intelligence - Midwich
    Eyes and Ears Everywhere: Securing Sensitive Calls Across Critical Sectors
    The Future of Integration Summit
    As video conferencing becomes the backbone of communication in high-stakes environments, the security of these digital interactions is no longer optional; it is mission-critical. This cross-sector panel brings together security leaders from healthcare, education, finance, and the legal/judiciary sectors to explore the evolving risks and real-world consequences of compromised video calls.
    Speakers
    Mina Patel
    Mina Patel, Video Conference & Online Safety Project Lead
    Smart, Secure, Connected: The Next Era of AV Collaboration
    The Future of Integration Summit
    As AV and IT continue to converge, the demand for seamless, secure, and intelligent communication systems is reshaping how we design and integrate connected environments. From meeting spaces and learning hubs to command centres and public venues, integration professionals are being challenged to deliver solutions that balance performance, flexibility and resilience. This session explores how the industry is evolving to meet these expectations, through secure collaboration design, advanced integration practices and technologies that enable trusted, future ready communication.